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A fusion of old Georgian “Asomtavruli” alphabet and Georgian traditional ornaments is chosen as the visual style for the EYOF Bakuriani 2025, as the unique nature of Georgian traditional visuals surely brings exceptionality to the EYOF Bakuriani 2025. In their essence our patterns combine dynamism and flexibility, linking brand visuals and the Olympic spirit.
Since the EYOF provides the perfect opportunity for young athletes to demonstrate their abilities, the philosophy of the brand is based on self-expression, dynamism, and the discovery of novel paths forward. The journey of young athletes is perfectly depicted by the fusion of traditional ornaments with the linear outlines of Georgian alphabet. Using these visuals in communication makes our philosophy clear and easy to understand for everyone including the athletes and their fans.
WELCOME GUNDA!
We are introducing Gunda, the EYOF 2025 Bakuriani mascot!
The name ‘Gunda’ means ‘snowball’ in Georgian, perfectly capturing the Caucasus Mountains’ snowy essence.
Gunda, the majestic Caucasian lynx, calls these high mountains home. Here, the air is crisp, and the snow is deep. Coincidentally, this year, the EYOF is happening right in his neighborhood.
Its remarkable ability to glide gracefully through the snow and its piercing gaze symbolize the very qualities that young Olympians rely on strength, determination, and precision. Those are the characteristics that Young Olympians rely on. Gunda is here to inspire and remind them that they can conquer their snowy challenges just like him.
But there’s more to Gunda than meets the eye. Its name is also tied to the snowball game, a team activity that promotes unity and friendship among youth from various countries and cultures.
Gunda embodies the spirit of youth and unity. Just like a snowball made from the purest snow, our team wants everyone to remember that, in the world of sports, the most important thing is to remember to have fun and enjoy the adventure alongside your fellow athletes.